The choices he made over the years had a very direct effect, culminating in his current residence in a coffin instead of a nice little house near his three grown children. In my life I've lost three family members to smoking, including my uncle, who died of emphysema just last month. If you're sucking on two packs of Camels a day, riding your motorcycle without a helmet, downing a bottle of Wild Turkey every night or having unprotected sex, you're almost assuredly going to face consequences. Of course, our lifestyles and our actions affect our health. Because, you know, what did you expect, wearing that hoodie or letting that guy in your room or eating that pizza? It's a defensive coping mechanism, and an incredibly effective way of shutting down compassion and empathy and outright help. People who are, in their own reckless ways, somehow asking for it. That way, they can only happen to other people. And there's a deep-rooted human impulse to look for reasons why bad things happen. It's reassuring to believe that if you just do everything right, you'll be safe. Lung cancer doesn't discriminate, and neither should you." They didn't ask for it, but many people seem to think they deserved it. Dig a little deeper, and you'll see it's from the Lung Cancer Alliance, which explains, "Every year 160,000 lives are lost to a deadly disease. A Utah resident told a local news station, "I think it's stupid, as a matter of fact I think it ought to be taken down." In Chicago, a resident called it "very offensive to people who are animal lovers." Across the country, the ads have been torn down.īut the message behind that attention-grabbing – and incendiary - campaign is a powerful one. Crazy old aunts deserve to die." The reaction has been immediate and strong. The images are bold and chilling: Photos of a variety of archetypes, each captioned with similar messages.
Yet this week, the Wisconsin ad agency Laughlin Constable launched a national campaign targeting an assortment of groups they say do. Breaking: People don't like being told they deserve to die.
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